Internal And External Analysis Injector Scanner Gun Essay

Introduction Injector scanner gun is the product for doctors to diagnose the disease, for parents and children suffering from cancer disease and looking for timely cure. The product help to scan the infected cells in the body generate the new and healthy cells and inject in the body. The product in short is two way help to diagnose the disease and provide the treatment. The product will work online and have a great deal of functions like check the rate of blood pressure, DNA and cancer etc. The product will be available in the reach of doctors and the parents with the monthly income of $10000-$20000 or with two members of the family having full time job. Lets analysis the product’s worth with reference to the industry. Internal External Analysis Internal analysis contains the resources, brand name and skilled employees and relevant experience of the industry etc. that may create some strengths or weaknesses for the product’s success and external analysis that contains overall political situation, economic conditions and social and technological situations and the range of competitors etc this create the opportunities and threats for the product’s success. Let’s examine each one by one. (PlesnicÃŒÅ'ar Zaletel-Kragelj, n.d.) (Johri, 2010) Opportunities The product is related to a cause which is really required to be cured in any way and secondly the cancer disease is really important to be diagnosed at early stage to be cured properly. On the other hand other relevant

The Poems of the Harlem Renaissance Essay - 1039 Words

The Poems of the Harlem Renaissance I think the poems of the Harlem Renaissance do carry the tradition of poems with a message. For the three poems that I have studied I have explained their message and how they made the message. The two poems I studied which were by the same author were Harlem and As I Grew Older they were by Langston Hughes, the other poem was by Countee Cullen and is called Any Human To Another. Langston Hughes poem Harlem has a message that a dream deferred can only go bad and has negative consequences. Throughout the poem Hughes uses senses to convey his message these senses are: sight, smell, taste, hear and touch. Does it dry up Like a raisin in the sun this†¦show more content†¦For example or fester like a sore and then run? This means does your dream worsen and become infected with horribleness and devastation. The second stanza includes questions, senses and similes. This stanza conveys the majority of the message in the poem, does it dry up like a raisin in the sun? meaning once left does it dry out is the enjoyment sucked out and do you not want to go back to it. Does it stink like rotten meat? Meaning does it smell is it not approachable. On the second to last verse Hughes says Maybe it just sags like a heavy load. Meaning maybe it weighs you down and you carry it around with you not wanting it. Finally the climax of Harlem is Or does it explode? This is special because Hughes chose to write it in italics, it means does it eventually wreck you life and destroy you. The reason why this poem is called Harlem is because of the place Harlem in New York City. At the time that this poem was written there was a Renaissance in Harlem, (renaissance means re-birth) Harlem is were a lot of black peoples dreams were not achieved at this time. Another poem of Langston Hughes that proves this point is As I Grew Older. This poem shows more clearly the message -that because of racial problems Hughes was not able to achieve his dreams until he broke free from these problems. At the start of the poem HughesShow MoreRelatedThe Harlem Renaissance with Langston Hughes1676 Words   |  7 PagesHarlem Renaissance with Langston Hughes The Harlem Renaissance brought about uniqueness amongst African Americans; everything was new. The visual art, the jazz music, fashion and literature took a cultural spin. During this time writer Langston Hughes seemed to outshine the rest with amazing works. The Harlem Renaissance brought about many great changes. It was a time for expressing the African American culture. It is variously known as the Harlem Renaissance, the Black Literary RenaissanceRead MoreEssay about The Harlem Renaissance1515 Words   |  7 Pages  Ã‚  Ã‚  Ã‚  Ã‚  The Harlem Renaissance Poets consist of: James Weldon Johnson, Countee Cullen, Claude McKay, Jean (Eugene) Toomer, Langston Hughes, Sterling Brown, Robert Hayden, and Gwendolyn Brooks. These eight poets contributed to modern day poetry in three ways. One: they all wrote marvelous poems that inspired our poets of modern times. Two: they contributed to literature to let us know what went on in there times, and how much we now have changed. And last but not least they all have written poems that peopleRead MoreImpact Of Langston Hughess Contribution To Harlem Renaissance1697 Words   |  7 PagesLangston Hughes contribution to Harlem Renaissance Harlem was founded back in the 17th century as a Dutch outpost. Harlem adjoins New York City and host a large population of the African American Community. The blacks found New York City to be more accommodative to their culture and ideologies, during the great migration of the early 1900s, Harlem became the major destination and it became home to many African Americans. [1] Harlem received over time, Harlem developed from a farming village to becomeRead MoreThe Harlem Renaissance By Langston Hughes1033 Words   |  5 PagesIn 1920, there was a new movement beginning called the Harlem Renaissance. After World War I, many blacks migrated from the south to up to the north to places like Chicago, Detroit and New York. The people in Harlem felt the racial pride and this caught the attention of many musicians, writers, and artist. The Harlem Renaissance period lasted from 1920 to around 1935. Even though this period was short, it still lives on though all African American artists today . According to Biography.com in theRead MoreAnalysis Of Langston Hughes s Poem Essay707 Words   |  3 Pagesis a Langston Hughes’s poem â€Å"Theme for English B† and â€Å"Mother to Son.† Both poems were written around the Harlem Renaissance Era. Both of the poem Hughes shares learning new things and using a creative language. His poems are empowering, it speaks from a creative mind. We should study my texts because of the cultural center for Africa-American: writers, artists, musicians, photographers, poets, scholars. The poem reflects the Harlem Renaissance era. The Harlem Renaissance was a name given to theRead MoreThe Harlem Renaissance and Slave Narratives1431 Words   |  6 PagesThe Harlem Renaissance began around the 1920’s and was the hub of African American artistic endeavors, with less discrimination, more freedom, and amazing strides in politics and economics which was very different from how the slaves lived and hoped, but there still were similarities like a will for a better life, and hope for the future which both embraced even though they were in a dreadful position. Of course there also are differences, in this case that Harlem writers and artist were more educatedRead MoreThe Harlem Renaissance Brought A Great Amount Of Value1184 Words   |  5 PagesThe Harlem Renaissance brought a great amount of value to the African American group. The visual art, the jazz music, fashion and literature changed. During this time writer Langston Hughes shined out with amazing works. The harlem reneisance made It was a time for expressing the African American culture. It has many names other than Harlem Renaissance, such as, the Black Literary Renaissance, or the New Negro Movement. Many famous people began their writing or gained their recognition during thisRead MoreThe Harlem Renaissance : The Rebirth Of African American Arts1708 Words   |  7 PagesHarlem Renaissance The Harlem Renaissance was a cultural, social, and artistic movement that took place in Harlem, New York. This mainly took place starting from the end of the First World War until the mid-1930s. Harlem, at this time, was the center of the African-American culture, and Harlem appealed lot of black artists, writers, scholars, musicians, poets, and photographers. Lots of these artists had fled from the South because they needed to get away from their oppressive caste system so thatRead MoreA New Beginning For African Americans Essay1291 Words   |  6 Pagesmovement became known as the Harlem Renaissance, which is also known as the â€Å"New Negro Movement†. With this movement, African Americans sought out to challenge the â€Å"Negro† stereotype that they had received from others while developing innovation and great cultural activity. The Harlem Renaissance became an artistic explosion in the creative arts. Thus, many African Americans turned to writing, art, music, an d theatrics to express their selves. The Harlem Renaissance opened doors to the African AmericanRead MoreHarlem Renaissance : A Cultural, Social, And Artistic Explosion840 Words   |  4 Pagesexplosion that took place in Harlem between 1919-1929 became known as the Harlem Renaissance. The Harlem Renaissance was a great time period in history for blacks. The Harlem Renaissance included great artists such as Langston Hughes, James Weldon Johnson, James Baldwin, and more. The Harlem Renaissance was a movement in which blacks asserted themselves by embracing their racial identity and appreciating their African heritage. In my opinion the Harlem Renaissance gave blacks a sense a pride. It

Teen Pregnancy Causes And Effects - 1929 Words

Teen Pregnancy The rate of teenage pregnancies has decreased drastically since skyrocketing in the early decades. Teenagers today have shown an increased use of birth control and a slight increase in abstinence. To draw attention to the problem, people typically refer to it as ‘children having children,’ which is essentially the issue. If teens were to remain abstinent until they are completely ready, the issue would no longer be as relevant. In today s society, there are serious consequences that follow teen pregnancy, which result in the necessity for a more effective solution. By understanding the history, causes and effects, and possible solutions, the problem may be lessened. The issue with teen pregnancy can be prevented more†¦show more content†¦Experts suspect that fewer teens are having intercourse, and those who do are using some sort of birth control or some form of protection. Suellentrop notes that, â€Å" In 2013, 44 percent of teens who never have been married reported that they have had sex. That s a decrease from 51 percent in 1988† (Suellentrop, et al). There are any causes that lead to teen pregnancy. Essentially, the lack of abstinence makes rates grow. By encouraging teens to say no to sex in the beginning, the most effective method of lagging the amount of teens having children would be created. Chavez surveys that, â€Å"90% of teens said that they believed it was important to encourage abstinence, and 60% of sexually active teens said that they wished they had not had sex† (Chavez 22). In other words, if parents were to better enforce the fact that having children at a young age isn t all that it is cracked up to be, those who choose to listen wouldn t have to live with such a heavy regret. Another source of the problem comes from the education system. Bakalar emphasizes that, â€Å"If we send the message that early sexual activity is no big deal, [as] long as teens are careful to not get pregnant or get an STD, we shouldn t be surprised that more kids will decide to have sex† (Bakalar 1). There isn t really any incentive when it comes to being an early mother. Some may say that their life gets started quicker, but in reality, they re only setting themselves up for failure in mostShow MoreRelatedCause and Effect of Teen Pregnancy1043 Words   |  4 PagesCause and effect of teen pregnancy Teenagers suffering health problems is high Many teenagers will try to hide the pregnancy from their parents and teachers, in doing this they do not get the initial medical attention required during the first months of pregnancy. It is estimated that 33% of teenage pregnancy fail to receive necessary prenatal care. The lack of prenatal care leads to increased risk of anemia, miscarriage, and high blood pressure to the teenager. Many teenagers will hide theirRead MoreTeen Pregnancy And Teenage Pregnancy1551 Words   |  7 PagesTeen pregnancy is something that affects over one million young teens in the United States. For some, these pregnancies are planned but 85% of these teens the pregnancy is unplanned. This can cause a lot of endless problems in the life of the teen and the newborn child. There are a lot of things that can cause an unplanned teen pregnancy, such as teens experimenting with sexual encounters at a young age. Another major cause is the lack of guidance due to guardians that are blind or do not want toRead Mo reTeenage Pregnancy : A Growing Epidemic1733 Words   |  7 Pages Faith Garner October 19,2015 English 1010 Cause/ Effect Essay Mrs. McFadden Teenage Pregnancy: A Growing Epidemic Over the last five years, teenage pregnancy rates have increased substantially. According to Evelyn Kappeler, director of the Office of Adolescent Health, â€Å"One in four girls will become pregnant before the age of twenty.† (http://youth.gov/sites/default/files/2015TPPMonth_DirectorStatement.pdf) Teenage pregnancy is a growing problem that has now become a major epidemicRead MoreCauses of Teen Pregnancy Essay1472 Words   |  6 PagesResearch shows that teen pregnancy is steadily decreasing. It has dropped more than 44% from 1991 to 2010(Writer); however, in my community it seems to be on the rise. It’s never a surprise to hear someone discussing about a new girl being pregnant. Pregnancy use to be a precious gift, but this generation is turning it into a new trend that they perceive to be as socially acceptable. I was raised to receive an education first, marry the love of my life, and then have children. Some people mayRead MoreTeen Pregnancy Causes Serious Physical And Emotional Problems1369 Words   |  6 Pages Teen pregnancy causes serious physical and emotional problems for adolescent mothers, therefore there should be steps taken to prevent such things from happening. I have a close friend who got pregnant at the age of fifteen. It was a mega crisis for her and her baby. It caused a heartbreaking feud between my friend and her parents, as well as her schooling, leading her to drop out of high school. The emotional stress she gained was harming her body. The baby’s father wanted nothing to do with theRead MoreTeen Pregnancy Is A Convenient Excuse1152 Words   |  5 PagesTeen pregnancy is often seen as a mistake, however blaming teen pregnancy on one or two things or person doesn’t resolve the solution. Teen pregnancy is something that affects millions of young teens in the United States. For some , these pregnancies are planned but majority of teen pregnancy is unplanned. Teen pregnancy causes a lot of endless problems in the lives of the teen and the newborn child. Acc ording to the article â€Å" Blaming TV for Teen Pregnancy Is A convenient excuse† by SchroederRead MoreTeen Pregnancy973 Words   |  4 PagesTeen Pregnancy Speech Teen pregnancy rates sky rocket every year. 560,000 teenage girls give birth each year. One sixth of all United States births are to teenage girls. Teen pregnancy rates are soaring and many teenage girls are impacted negatively because they are unable to fulfill the many responsibilities such as education and financial needs. Something needs to be done to decrease the teen pregnancy rates. None of you will argue that teen pregnancy rates aren’t high. And all agree somethingRead MoreEffects Of Teenage Society Essay740 Words   |  3 Pagesyears our teen society has made drastic changes. The teen society has made many positive attributes in the past years. Recently there have been a couple of problems surfacing into the world. These issues has caused the teen society to deteriorate slowly. I believe that teen pregnancy is a leading cause to many negative things. Being a teen parent is a significant factor that affects almost everyone close to them. In some cases this could be a positive situation but in most cases it’s not. Teen parentsRead More Teen Pregnancy Essay643 Words   |  3 Pagesdifficulties that come with an unplanned pregnancy in teens can have a profound effect on their life. Their physical, social, mental, and emotional health will all be affected by a sudden change in the course of their life. Teens impacted with an unplanned pregnancy will have to give up many things in order to be a parent. In addition, they will have to take on many more responsibilities that accompany pregnancy and parenthood. All in all, having an unplanned pregnancy and becoming a parent introduceRead MoreEssay on Teen Pregnancy: More Education is Needed1174 Words   |  5 PagesTeenage pregnancy is a rising factor throughout the world that’s caused by many unfortunate actions. Teenagers feel the need to engage in sexual activities due to peer pressure, violence and statutory rape. In some cases teens end up birthing their babies and in other cases they abort them. To help teens understand the consequences and reality of teen pregnancy, abstinence education and sex education can be introduced to steer teens in a better direction and help them to decide the appropriate

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Do-it-yourself Essay We take control of the media as it enters our lives and thats the essence of convergence. (Jenkins, H 2006 Blog) This participatory culture includes the emergence of the idea Do-it-yourself, paving the way for the early embrace, quick adoption and diverse use of new media. YouTube is arguably the first mass-popular platform for user-created media content. YouTube as a site of participatory culture has been created by the corporate, professional, everyday and organisational users who upload content to the website, and the audiences who engage around that content. (Jenkins, H 2007 Blog) Each of these participants approaches YouTube with their own, frequently conflicting, purposes and aims; and they have collectively if not collaboratively shaped YouTube as a social network and a popular archive. (Jenkins, H 2007 Blog) Jenkins believes that there are all these pre-existing communities that have gravitated into the space of youtube and are sharing their media not only among themselves but with each other. An innovation sped up by the flow of these ideas from one subcultural community to the next is what the real excitement of youtube has been. (Jenkins, H 2007 Lecture) The internet was created in the late 1960s so that the US Department of Defence researchers could share information with each other. (Unknown, 2004) The researchers saw potential in the new technology as it allowed networks of people to communicate anywhere in the world over a computer. The internet was created to be a free aid on communicating and sharing information. It enabled people to become a democracy with no influence over what they communicated and shared. This revelation of the World Wide Web has seen companies use it as a huge financial gain. These researchers predicted even back then that the internet will be weakened by the exact purpose of the internet. Thousands of companies across the world expertise in computer technology, these days companys websites stay in business purely because of advertising sales on the site. Every corner of the internet- someone is profiting off. Social media networks have recently been brought to the attention of the internet with millions of global visitors daily. They interact, communicate, upload pictures, videos, comment etc. Creators of such sites are now worth billions. If you upload a video on youtube and receive a certain amount of views-youtube pay you. Is the internet business culture overstepping the original intention of the internet- to communicate in a free world? The term Web 2. 0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centred design, and collaboration on the World Wide Web . (OReilly, T 2005) Web 2. 0 has already gone through an interesting cycle. 2006 was a year of enormous excitement about Web 2. 0. 2007 saw more and more tension as communities were speaking back to web 2. 0 companies in a variety of ways and challenging the implicit social contract of that underlying web 2. 0. It often looks like labour as being transferred into the hands of consumers, but wealth production is in the hands of media companies. (Jenkins, H 2009 Interview) Cyberculture is a subculture formed from the use of computer networks, communication, entertainment and business. (Bell, D Kennedy B M, 2000) It is also the study of various social phenomena associated with online communities and online multi-player gaming. For the purposes of the essay, we pay special mention to online communities, in particular fanfiction. This idea of fan fiction is to provide a home of creators of one of the first user generated genres, fan stories written using popular movie and TV characters and storylines. Members can upload stories, embed promos and build communities around their favourite shows, books, movies, games etc. Fanfiction sites provide challenges asking fans to write their own conclusion to their favourite shows season finale. Members can shift from one community to another as their interests and needs change and they belong to more than one community at the same time. (Nightingale and Ross, 2006)Its this idea that stories are spread across media platforms, almost without regard to technical barriers. .ue2618353348748bbf25fc0a3dca473f9 , .ue2618353348748bbf25fc0a3dca473f9 .postImageUrl , .ue2618353348748bbf25fc0a3dca473f9 .centered-text-area { min-height: 80px; position: relative; } .ue2618353348748bbf25fc0a3dca473f9 , .ue2618353348748bbf25fc0a3dca473f9:hover , .ue2618353348748bbf25fc0a3dca473f9:visited , .ue2618353348748bbf25fc0a3dca473f9:active { border:0!important; } .ue2618353348748bbf25fc0a3dca473f9 .clearfix:after { content: ""; display: table; clear: both; } .ue2618353348748bbf25fc0a3dca473f9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue2618353348748bbf25fc0a3dca473f9:active , .ue2618353348748bbf25fc0a3dca473f9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue2618353348748bbf25fc0a3dca473f9 .centered-text-area { width: 100%; position: relative ; } .ue2618353348748bbf25fc0a3dca473f9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue2618353348748bbf25fc0a3dca473f9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue2618353348748bbf25fc0a3dca473f9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue2618353348748bbf25fc0a3dca473f9:hover .ctaButton { background-color: #34495E!important; } .ue2618353348748bbf25fc0a3dca473f9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue2618353348748bbf25fc0a3dca473f9 .ue2618353348748bbf25fc0a3dca473f9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue2618353348748bbf25fc0a3dca473f9:after { content: ""; display: block; clear: both; } READ: Timeline of the Revolutionary War EssayPeople seem quite eager to flow these stories and pursue bits of information about them. In a networked society, people are increasingly forming knowledge communities to pool information and work together to solve problems they could not confront individually. We call this Collective Intelligence. (Nightingale Ross, 2006) This is the world of discussion list. A type of cyberculture. Pierre Levy tells us nobody knows everything, everyone knows something, and when any given member knows is available to the group at a moments notice. Levy sees collective intelligence as a vehicle for democratisation, feeling that it provides a context through which diverse groups can join forces to work through problems. (Jenkins, H 2006 Blog)Lost presents one of the first examples of a TV show that leverages the collective intelligence, giving viewers the opportunity to create a community around the show online that discusses the show, the many secrets and mysteries it contains, and allowing fans to feel far more involved than was previously possible. Another example of the emphasis fanfiction has on an audience is Survivor. Survivor, a reality TV show first aired in 2004 where 16 strangers were to survive each other. Around every carefully crafted episode emerges another contest between the producer and the audience. As Survivor was the first to kick start the reality TV trend; Survivor is known as television for the Internet age; designed to be discussed, dissected, debated, predicted and critiqued. (Jenkins H, 2006) The most hard core fans are known as spoilers, they go to extraordinary lengths to search the answers. They watch taped episodes frame by frame for any hidden information. The concept of Collective Intelligence allows this sharing to happen. Online forums and fanfiction sites offer an opportunity for participants to share their knowledge and opinions. Pierre Levy comments in Convergence Culture (Jenkins, H 2006) that such knowledge communities as central to the task of restoring democratic citizenship. He sees the sharing of knowledge around the world as the best way of breaking down the divisions and suspicions that currently shape international relations. The word spoiling goes as far back as the beginning of the internet. Spoiling emerged because of the geographies of old and new media. People on the East Coast saw a series three hours earlier than people on the West Coast. With each new Survivor season, Mark Bennett, CBS and the production team have had to tighten security, further closed off leaks, anticipated hackers and made it much harder to play the game. The audience- sees this as a challenge. (Jenkins H, 2006) Spoiling is an adversarial process a contest between the fans and the producers, one group trying to get their hands on the knowledge the other is trying to protect. CBS like many other production companies monitor the discussion lists for information about the audience. In the first season, there was a ground swell of attention in there, we started monitoring the message boards to actually help guide us in what would resonate in our marketing. Its just the best marketing research you can get (Jenkins H, 2006). One fan comments on spoiling. I like to dig. I like to look at primary source information. I like to find official manuscripts of an event. I like to find out who were the people there, what did they see. I want to hear it from them.

Strategic Management Zara Limited

Question: Discuss about theStrategic Managementfor Zara Limited. Answer: Introduction Zara is Spanish clothing and accessories retailing company that provides huge variety of fashion apparels to male as well as female customers. The company follows a unique approach of fashion to fulfill the current and future needs of clothing industry. The report includes strategic approach to retail industry and the company is lacking in its strategic which is highly impacting its market growth. The companys policy of imitation has been discussed in the below section and few suggestions are recommended to company to improve ethically and strategically as well. Summary of SWOT Strengths: One of the major strengths of company is its global expansion as it has more than 70 stores across the world. The company enjoys a well established brand name all over the world. The supply chain management system of company is really effective. Another biggest strength of company is its trendy, well designed and quick delivery of goods. Weaknesses: One of the major weaknesses of company is that it is low in store inventory. Also, the company is known for its centralized production which can be contemplated as its major weakness. Opportunities: There are more international markets that have huge opportunities for Zara. For instance, Australian customers perceive Zara as a fashionable industry and hence, the company must plan to enhance its operations in Australia. They can also plan to enter into more target segments in which they have not planned its expansion yet. The company can use the online platform as it is a great opportunity to attract huge traffic with the help of this platform. Also, growth of companys commodities in US has great potential. Threats: Economic downturn is a major threat for the development of company. Nowadays, customer switching can be a major threat for companies like Zara. The companys policy of no advertising campaign can be a major threat for its growth. Apart from this, higher price tag as compared to its competitors can be treated as a threat too. One of the major threats to Zara are online retailers as the company has not shown its major online presence yet. The neck to neck competition from other companies like HM and Uniqlo is a major threat for Zara. Strategy Evaluation Zara has a great production process that aims to provide frequent new products to its customers at low cost. In this regard, the business strategy of company is based on both differentiation and cost leadership strategy and the amalgamation of both is regarded as integrated cost leadership and differentiation. Mainly, the company focuses to keep the balance between low cost and differentiated products (Mo, 2015). Differentiation strategy can be defined as the development of a product or a service that offer unique attributes and valued by most of its customers. On the other hand, cost leadership strategy can be defined as the establishments of products to offer its customers at minimum possible cost. The differentiation in the products of Zara can be seen in the number of available styles by reducing quantities of the same product in the inventory. In this manner, Zara manufactures differentiated products at low cost as minimum quantities help company to save inventory cost (Crofton and Dopico, 2007). On the contrary to this, cost leadership is attained by company by selling its products to its customers at affordable price. With the main aim to maintain low cost with high maintenance of fashion apparels, the company imitates the latest designs and tries to manufacture similar products with cheaper materials. In this way, the company is capable enough of reducing selling price by using cost leadership strategy (He, 2015). This shows that Zara utilizes cost leadership and differentiation strategy as its business level strategy. Apart from this, Zara uses single business as its major corporate level strategy as 95% of companys revenues come from its clothing business. Though, it is true that the company also operates in home furnishing and other arenas too but it does not contribute more to companys revenues (Kordamentha, 2016). The main aim of company is to attain global efficiency with local responsiveness and to ensure the same; the company has adopted transnational strategy which is the combination of the global strategy, the multinational strategy and the international strategy. The main objective of this strategy is to facilitate a firms global operations with the help of perfect combination, interdependence and cooperation. The company has become potentially strong to increase products awareness and market share with the help of this strategy (Business insider, 2017). On the other hand, Zara utilizes imitation strategy to enhance its sales volume with an ease. the company perceives that it is hard to please each customer and study the market to determine their choices as well as it is a time consuming process (Mo, 2015). Therefore, Zara finds those products which are used by large number of people and this helps company to study the preferences of its customers. In this manner, the company imitates th ose designs to present them in the market with the main aim to attract huge traffic and please its customers without any kind of difficulty. Problems/Challenges and Recommendation Identification of Three Main Strategic Issues Strategic issues refer to significant elements that need great attention with the main aim to attain business goals of a company. there is a need to pay proper attention to resolve such kind of issues as early as possible so that they do not impact the performance of a business in a critical manner. In context to this, some of the major strategic issues faced by the company may include: One of the major strategic issues is its imitation strategy as Zara is contemplated as the fashion imitator. The company does not predict the desires of its customers as it sees the needs and their preferences and imitate them in a proper manner to satisfy its customers. For this purpose, Zara has a group of some special employee who are called fashion detectives. Here, the major problem with this strategy is the lawsuits and fines which are caused by transgression (The conversation, 2015). Zara is usually known for plagiarism in its products and pays fines up to tens of millions of Euros each year. For instance, Louboutin questioned Zara for imitating its open toed red soled sandals. Also, a French woman blamed Zara of stealing her snaps and printing them on its patent clothes. The whole scenario has deteriorated and impacted companys reputation that Zaras products are not for those customers who ask for originality. Therefore, lack of genuine design has become a critical issue for the effective development of company (Sun, 2014). Another major issue faced by Zara can be its positioning problem which can be defined making an influential image or perception of product in the minds of customers. Zara is a big global brand image which is ranked 48th in the worlds top 100 brands. Basically, the company aims to provide the latest fashion designs to its customers at the right time at minimum possible cost (Lutz, 2015). Here, Zara offers broad product lines with high fashion content at reasonable prices but the major issue is that it does not offer excessive physical quality. It is believed that quality is one of the major pillars to win the hearts of customers and if a company is unable to make a positive image in the minds of customers that it does not produce excessive quality products then, this can be a major problem. Therefore, Zara must present a global image that it provides highest standards of quality to its customers (He, 2015). Apart from this, international expansion problem can be contemplated as another major strategic issue of Zara. Zara has its business operations in more than 56 countries across the world with more than 1800 stores of Zara. In this context, Zara has been facing two critical issues in which one of them is that it is quite difficult for company to satisfy the desires of customers living in different regions. When it tries to satisfy the tastes of all the customers then, the process becomes very time consuming. In the same arena, another challenge is that the cost is high due to in house production and Zara has to import resources from other regions which make it difficult for company to lessen the cost of its products (Crofton and Dopico, 2007). Recommendations From the above analysis, it has been highly recommended to company that it should pay more attention to original designs rather than following the imitation strategy. Though, imitation strategy has given several benefits to company but company should move to ensure production of original production (Thomson and Baden-Fuller, 2010). Also, the company should plan to introduce some eye catching and attractive clothing which should be originally designed by a famous designer. Apart from this, Zara must present a global image that may offer the highest standards of quality with the main aim to serve reliable products to fashion lovers across the globe. Not only this, the company should ensure great cooperation with foreign suppliers by implementing flexible production techniques (Sumer, 2012). Besides this, it is advisable to Zara to plan for new market entry by implementing diversification strategy to ensure innovation in its clothing designs. This would provide potential benefits to Zara to enhance its global sales with an ease. Another major recommendation to company is that it must reduce the costs by effectively utilizing new technologies (Hlavacka, et al., 2001). Lastly and the most important recommendation to Zara is that it should use online platform to ensure its effective promotion with the main aim to increase brand value as well as to enhance sales volume (Thomson and Baden-Fuller, 2010). Conclusion From the above discussion, it can be concluded that Zara has a growing market share across the world. It is true that the success and failure of company highly depends on what kind of competitive advantage and strategy this company offers to please its customers. By implementing the above mentioned recommendations, the company can improve its strategic image and can lead as a key player in such a highly competitive era. References Business insider. (2017) This clothing company whose CEO is richer than Warren Buffet is blowing the competition out of water.[Online]. Available at: https://www.businessinsider.in/This-clothing-company-whose-CEO-is-richer-than-Warren-Buffett-is-blowing-the-competition-out-of-the-water/articleshow/47655720.cms [Accessed: 30 January 2017]. Crofton, S.O. and Dopico, L.G. (2007) Zara-Inditex And The Growth Of Fast Fashion, Essays in Economic Business History, 25, pp. 41-54. He, N. (2015) How to Maintain Sustainable Competitive Advantages-----Case Study on the Evolution of Organizational Strategic Management, International Journal of Business Administration, 3 (5), 45-51. Hlavacka, S., Bacharova, E., Rusnakova, F. and Wagner, R. (2001) Performance implications of Porters generic strategies in Slovak hospitals; Journal of Management in Medicine, 15 (1), pp. 44-66. Kordamentha. (2016) Fashion retailing and wholesaling in australia from catwalk to customer. [Online]. Available at: https://www.kordamentha.com/docs/default-source/publications/16-01_fashion-retailing-and-wholesaling.pdf [Accessed: 30 January 2017]. Lutz, A. (2015) This clothing company whose CEO is richer than Warren Buffett is blowing the competition out of the water. Business Insider [Online]. Available at: https://www.businessinsider.in/This-clothing-company-whose-CEO-is-richer-than-Warren-Buffett-is-blowing-the-competition-out-of-the-water/articleshow/47655720.cms [Accessed: 30 January 2017]. Mo, Z. (2015) Internationalization Process of Fast Fashion Retailers: Evidence of HM and Zara, International Journal of Business and Management 10 (3), pp. 217-236. Mo,Z. (2015) Internationalization process of fast fashion retailers: Evidence of HM and Zara, International journal of business and management, 10 (3). Sumer, K. (2012) Business Strategies and Gaps in PorterS Typology, Journal of Management Research, pp. 110-112. Sun, R. (2014) Big challenges and opportunities. China Daily Asia. [Online]. Available at: https://www.chinadailyasia.com/business/2014-02/24/content_15120150.html [Accessed: 30 January 2017]. The conversation. (2011). Zaras Australian entrance to challenge local retailers. [Online]. Available at: https://theconversation.com/zaras-australian-entrance-to-challenge-local-retailers-272 [Accessed: 30 January 2017]. Thomson, N. and Baden-Fuller, C. (2010) Basic Strategy in Context: European text and cases. USA: John Wiley Sons.

Revision Strategies Sample Essay

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A View on Letter from Birmingham Jail essays

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